Interviews Sustainable Growth Associates About Reimagining Company Growth

Karim Bukhadurov from Great.com interviewed Sustainable Growth Associates as part of their ‘Great.com Talks With…’ podcast. This series is an antidote to negative news stories that aims to shed light on organizations and experts whose work is making a positive impact on the world.

 

‘Sustainability’ is a buzzword you’ve probably heard a few times. It gets thrown about a lot by companies paying lip service to the idea of doing ‘good’. But what does ‘sustainability’ actually mean? Edwin Janssen discussed ‘future fitness’ and tackling some of our planet’s biggest problems.

‘Future Fitness’ involves a company considering the long-term implications of its actions and preparing itself properly by acting sustainably. This broadly means being responsible, considerate and compassionate in the way we treat others, ourselves and the planet’s natural resources.

 

Sustainable Growth Associates has built various development practices that it teaches to help organizations achieve ‘future fitness’. It is a certified Beneficiary Corporation, or B Corp, meaning it has been recognized as a company that balances profits with a higher purpose. Edwin explains that by aligning people, operations and strategy with a future fitness regime, we can achieve sustainable long-term economic success. This is becoming all the more important as consumers look to buy brands they see as sustainable and ethical.

Listen to the whole interview to find out as well about The Natural Step, which SGA is a representative of that is working on many exciting international projects like the circular economy and the energy transformation in Canada and abolishing food (packaging) waste  in Israel.